From mailers and social media to in store signage to heighten her experience while driving drive sales.
Partnered with Leo Burnett to communicate the brand ID across multi channels.
Spring Direct Mail
Having established the look and feel in fall, evolved the imagery to make the ID "ownable" keeping the product heroic
Brought the blue and white graphic element into the imagery to reflect the store interior.
In Store Active Kiosk
Continue to payoff the brand ID across all channels
Building strength in communication thru consistency always keeping the product appealing, quality and heroic.
Capturing Real Moments
Using the social channels to make the product as "live" as possible for the customer.
Marketing the scarf to be a must have for the season thru the multi channel.
T-Time at Marshalls, it's not always about fashion but we help you feel good, enjoy.
Sierra Trading Post
Re-concepted this 16 page DM to be more focused thru keeping the design to key items, establishing a masthead, creating a shopping experience thru pagination, merchandising the mailer, and strong product photography. Establishing the Sierra Brand ID thru the use of the orange and grey.
Keeping it simple and relatable.
Sierra Trading Post DM
This mailer showcased the new brand ID while positioning great gift ideas.
Gift cards are huge sales drivers and can be "life savers" for the customer. We design and shoot our own cards making them ownable to the TJXcompanies.